Tuyo App

The app allows users to purchase products from different stores within a single order and receive everything in one shipment, creating a more convenient and centralized experience.

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As the sole designer on the project, I led the entire creative direction across branding, product design, marketing visuals, onboarding flows, illustrations, social media assets, and landing page design. The project moved at a fast pace, as the goal was to launch the platform quickly while still creating a strong and recognizable visual identity.

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The brand was designed to feel friendly, modern, and technology-driven while maintaining a playful and approachable personality. The visual language combines soft geometric shapes, vibrant colors, rounded typography, and clean UI patterns to create an experience that feels accessible and intuitive for younger audiences and early adopters of digital platforms.

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One of the key challenges was translating stakeholder-driven visual requirements into a cohesive and scalable brand experience across product, marketing, and UI touchpoints.

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Throughout the app and marketing materials, the system was built to remain flexible and scalable across different categories, stores, and campaigns without losing consistency. The result is a colorful and cohesive digital ecosystem that balances usability with a strong visual personality.