Oneself

Oneself is a beauty and self-care brand centered around confidence, individuality, and self-expression.

The goal of the project was to create a visual identity that felt elegant and modern while celebrating the unique beauty of different people in a warm and approachable way.

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I was responsible for the creative direction of the project, including the brand identity, visual concept, website design, and interaction explorations. The visual language combines editorial-inspired typography, soft color palettes, minimal layouts, and expressive compositions to create a refined yet contemporary digital experience.

The brand was designed to feel aspirational without becoming overly luxurious or inaccessible. Large typography, layered compositions, and subtle graphic details were used to create a balance between beauty and self-care aesthetics while maintaining a clean and modern structure across the website experience.

Although the project was not fully completed due to budget limitations, the work helped establish the visual direction and digital foundation for the brand.