Olor de mar

Inspired by the warmth of the local community and the natural beauty of the Pacific coast, the goal of the project was to create a brand identity that felt organic, human, and deeply connected to its environment.

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The visual system was built around handcrafted illustrations, expressive textures, and a coastal-inspired color palette drawn from the ocean, coral, tropical vegetation, seashells, and sunsets of El Zonte. All illustrations and graphic elements were created by hand to give the brand a more tactile, artisanal, and authentic personality.

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The identity combines elegant typography with organic compositions and imperfect illustrative details to create a visual language that feels both refined and approachable. The result is a brand that captures the relaxed atmosphere of the beach while reflecting the restaurant’s ecological and sustainable philosophy.

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The project included the development of the full visual identity system, including logo exploration, handcrafted illustrations, color palette, social media assets, menus, editorial layouts, and branded applications across multiple touchpoints.